How engagements work
From first call to written plan — the stages every market entry engagement follows.
Market entry work fails when scope stays vague. Our engagement path keeps decisions visible: what we will study, what you will receive, and when you can stop or continue.
The path
Introductory call
Thirty minutes to hear your current offer, the market you have in mind, and any hard constraints (budget, diary, family capacity). If we are not the right fit, we say so.
Written outline
You receive a short outline covering research scope, interview plan, deliverables, timeline, and fee. No paid work starts until you approve it.
Kick-off and document review
We gather your rate cards, catchment notes, past campaigns, and capacity reality. Gaps become research questions rather than assumptions.
Fieldwork
Desk research on the territory, competitor listening, and a small number of conversations with buyers or referrers where they add clarity.
Working sessions
We review findings with you while the plan is still flexible. This is where capacity limits and brand voice reshape the recommendations.
Handover
Final documents arrive with a walkthrough call. You leave knowing the first test, the budget band, and the signals that would justify a second phase.
What you prepare
- A plain description of who buys from you today
- Current prices or packages
- Honest notes on spare capacity over the next quarter
- Any prior attempts to enter the new market (including ones that stalled)
What we prepare
- A research plan tied to your named territory
- Interview guides that sound like real buyer questions
- Draft recommendations you can challenge in session
- A final plan written for operators, not for a board pack audience
After the engagement
We do not lock you into a retainer. Some clients return later for a Competitor Listening Brief refresh or a second-territory review; others take the plan and run the trial themselves. Both outcomes are normal.