Consultation
Market Entry Advisory
A structured engagement that turns a target market from a hopeful idea into a sequenced plan with research findings, channel choices, and a first ninety-day test.
Advisory engagement with written deliverables
Six to ten weeks
Remote sessions across the UK, with optional on-site visits in England and Wales
Fixed project fee from £4,800
Who this is for
Owner-led brands and service businesses that already have a working offer in one place and want to open a second market — a new city, county, or customer segment — without hiring a full strategy department.
Typical clients include independent retailers preparing a second location, service practices extending their catchment, and craft or creative businesses selling into a region they have not yet served.
Result you can expect
By the end of the engagement you hold a written market entry plan covering:
- Demand signals and buyer constraints in the target territory
- Competitor positions and gaps you can honestly fill
- Channel and partnership options ranked by effort and fit
- A ninety-day test with budget ranges, capacity needs, and decision points
- What we recommend you not do in the first phase
What is included
- Kick-off interview and document review (offers, pricing, capacity, past campaigns)
- Desk research on the territory plus a short set of customer or partner conversations
- Two working sessions to stress-test assumptions with you
- A competitor listening brief tailored to your category
- Final plan document and a handover call to walk through next actions
What is not included
- Ongoing paid media buying or creative production
- Company formation, licensing filings, or regulated compliance advice
- Recruitment or franchise legal drafting
- Guaranteed sales outcomes
How we work
- Discovery — clarify the market you mean, the capacity you can spare, and the risk you can accept.
- Fieldwork — gather territory facts, speak with people who buy or refer in that market, and map who already serves them.
- Synthesis — build the plan with you in session so recommendations match how you actually operate.
- Handover — deliver the written plan and agree what you will test first.
Preparation
Please have ready: current price list or rate card, a plain description of who buys from you today, rough capacity (hours, appointments, or stock), and any prior attempts to enter the new market.
Next step
Request an introductory call and mention Market Entry Advisory. We reply within two working days with available times and a short questionnaire.